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AroundMyHometown is all about the local experience so we have decieded to use beacon technology to help local business, people, places and things get the word out about what they have to offer by using the Physical Web. The Physical Web is an all new technology that allows physical objects to communicate with your mobile device by a bluetooth signal when your are with 100 meters of a beacon.



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The next level of mobile, local marketing – seamlessly, intuitively engaging potential customers – is right around the corner. The physical web is designed to bring people closer to each other and to your brand. It uses technology from Google and independent developers to create a hyperlocal online system that allows anybody with a smartphone to connect to products, events, brands and services. Though the infrastructure is just starting to come together, and currently exists in prototype form, it’s shaping up to be a unique development in digital marketing, and something that all strategists will want to stay up-to-date on.

PHYSICAL WEB BEACON MAP